'As with most forms of entertainment, you never get 100 percent agreement on anything,' he said. On August 20, Hines responded to criticism regarding the game's graphics, saying the negative comments 'definitely doesn't upset. The game sold-through 3.5 million copies during its first 48 hours and, as of January 2014, reached 20 million units. To date, Skyrim has been Bethesda's standout title in both critical and commercial performance. Just how big it is going to be is hard to say.
'it is part of my job to build the megaphone that we hold up to the game, and the game decides just how loud it goes. Hines admitted that, despite the confidence, it's difficult to predict just how big a success could be. Speaking to MCV Pete Hines, the company's VP of PR and marketing, discussed how Bethesda feels the game will measure up to The Elder Scrolls V: Skyrim. Bethesda has said it believes Fallout 4 could be its most successful game release ever.